Compliance & Responsible Gaming

ClickBucks Media LLC is committed to compliant, responsible advertising. We treat advertising rules as part of the work, not an afterthought, and we aim to run every campaign within the law and within the policies of the platforms we use.

We buy media on Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn and a range of independent ad networks. We follow the advertising policies of each platform, including any certification, licensing or verification requirements that apply to regulated categories such as gambling. Where a platform requires an advertiser to be certified before a category can run, we meet that requirement before spending on it.

We work with iGaming operators only where they hold a valid licence in the markets they target and can evidence it. We do not run campaigns for unlicensed operations.

We run iGaming campaigns only in jurisdictions where online gambling is legal and permitted by the relevant platform. We do not target users in territories where such advertising is prohibited.

Our iGaming campaigns are directed at adults only: 21+ in US states that require it, and 18+ elsewhere, or the local legal gambling age, whichever is higher.

We use age-gating controls on landing pages and age-targeting settings on ad platforms where available. We never target minors. We also do not target self-excluded individuals or users in responsible-gaming support audiences, and we exclude such audiences where a platform provides the control.

Every iGaming advertisement we produce carries responsible-gambling messaging, including clear information about support, and helpline details where they are required.

We do not make misleading claims about winning, guaranteed returns or "risk-free" gambling, and we do not present gambling as a way to solve financial problems or as a source of income.

We apply geo-targeting, geo-exclusion and age-gating controls appropriate to each market, and we review them as platform rules and local laws change.

We follow the US Federal Trade Commission guidelines on advertising and endorsements, including clear and conspicuous disclosures where a paid relationship exists. See our Advertising Disclosure for details.

We handle personal data in line with data protection law and our Privacy Policy, including the GDPR and, where relevant, the CCPA / CPRA.

If you believe one of our campaigns breaches these standards, or you have a compliance concern, email info@clickbucksmedia.com. We investigate every report.