01Sign-ups are a vanity metric
A free account that never invites a teammate or completes setup is not a customer. Yet many ad accounts still bid on registration because it is easy to fire a pixel.
02Pick an activation event
Agree with product on one behaviour that predicts retention — first project created, first invite, first paid seat. That becomes the conversion for paid media.
03Feed it back to the platforms
Send the activation event server-side with the original click ID. Meta, Google and LinkedIn will then find more users who behave like your real buyers.
Work with us
Talk to ClickBucks Media about putting this into practice.