01Native is a placement, not a tactic
The best native ads read like content the publisher would have written. Hard-sell banners in a news feed get scrolled past — or worse, generate cheap clicks that never convert.
02What we test
Headlines that promise a specific outcome, images that feel editorial, and landing pages that continue the same story. We rotate hooks weekly and kill variants that spike CTR without sales.
03Reading the numbers honestly
High CTR with weak CPA means the creative oversold. We optimise to downstream events — lead quality or purchase — not click rate alone.
Work with us
Talk to ClickBucks Media about putting this into practice.
