Case Study / CPLClickBucks Media LLC
High-volume B2B leads with a 92% validation rate
Built a multi-channel CPL programme for a sales tool — tens of thousands of leads with strict CRM validation.
AChallenge
Prior vendors delivered cheap leads that failed email and job-title checks. The client needed volume for outbound without flooding SDRs with garbage.
BApproach
- 01
Locked lead criteria (company size, role, geo) into forms and postback validation.
- 02
Bought intent from search and LinkedIn; used Meta and email only for retargeting warm visitors.
- 03
Rejected sources that missed validation thresholds for two consecutive weeks.
- 04
Shared a live dashboard of valid vs invalid so media and sales stayed aligned.
CResults
37.8KValidated leads
-27%Cost per lead
92%CRM valid rate
DChannels used
Google AdsMeta AdsLinkedIn AdsEmail