Case Study / CPLClickBucks Media LLC
Cutting cost per enrolment for a multi-market EdTech brand
Restructured search and native for a course marketplace — more qualified enrolments at a lower CPL across five European markets.
AChallenge
The client was buying broad search and social traffic. Enrolment volume looked fine on paper, but cost per lead was rising and many inquiries never completed payment. Tracking stopped at form submit, so media teams could not see which channels produced paid students.
BApproach
- 01
Rebuilt conversion tracking from click → enquiry → paid enrolment using server-side events.
- 02
Split campaigns by course category and intent (brand, category, competitor) instead of one catch-all account.
- 03
Introduced native placements for mid-funnel content and retargeted non-completers with offer-specific creatives.
- 04
Weekly creative and landing tests; paused geos and keywords that produced unpaid leads.
CResults
DChannels used