Case Study / CPLClickBucks Media LLC
Lower application cost across four finance markets
Optimised paid and native for a business finance product — cheaper applications and stronger approval throughput.
AChallenge
Creative fatigue and weak landing pages were driving clicks that bounced before application start. Costs climbed while approvals stayed flat.
BApproach
- 01
Rewrote ad messaging around concrete finance outcomes, not generic “grow your business” claims.
- 02
A/B tested application landers for form length, trust signals and mobile UX.
- 03
Shifted budget toward geos and audiences with higher underwriting approval rates.
- 04
Layered native for education content and search for high-intent money keywords.
CResults
-27%Cost per application
+34%Completed applications
4Active markets
DChannels used
Google AdsMeta AdsNativeProgrammatic