Case Study / iGamingClickBucks Media LLC
Compliant FTD growth in two licensed markets
Player acquisition focused on first-time deposits for a licensed operator — age-gated, geo-fenced and FTD-optimised.
AChallenge
The operator needed first-time depositors in markets where they held licences, without leaking spend into restricted geos or underage audiences.
BApproach
- 01
Verified licences and locked campaigns to allowed geos with ISP and device checks where required.
- 02
Enforced 21+ / 18+ age gates and responsible-gaming messaging on all creatives.
- 03
Optimised to FTD events via server postbacks, not soft registrations.
- 04
Used native, programmatic and vetted affiliates with compliance review before launch.
CResults
+29%First-time deposits
100%Licensed geos only
2Active markets
DChannels used
NativeProgrammaticAffiliatesPush