Case Study / CPSClickBucks Media LLC
Growing paid subscriptions with disciplined CPS buying
Scaled a subscription publisher on native and affiliates — more sales at a healthier CPA and ROAS.
AChallenge
The publisher relied on brand traffic and a thin affiliate layer. New-subscriber growth stalled and refund rates made some channels look better than they were.
BApproach
- 01
Introduced native and Meta prospecting with content-first creatives matched to editorial tone.
- 02
Tracked trial → paid → refund so payout partners were scored on net sales, not clicks.
- 03
Cut underperforming affiliates; briefed top partners with seasonal offers.
- 04
Scaled spend only after seven-day net ROAS cleared the client threshold.
CResults
1.25xNet ROAS
+52%Paid subscriptions
-18%Cost per sale
DChannels used
NativeMeta AdsProgrammaticAffiliates